Metric Trees | KRM Digital Marketing Ltd

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Goal Setting in GA4

Introduction to Goal Tracking in GA4

Why Track Goals? (2:58)
Business Goals vs. GA4 Tracking

Performance Measurement Models

North Star Goal
Metric Trees (4:22)
Lead V Lagging Indicators (2:19)
Creating a Goal Measurement plan (3:41)

Setting up events and conversions in GA4

Understanding Events (4:54)
Setting up custom events in GA4 (5:27)
Setting up Key Events (6:19)

Reporting and Analysing Goal Performance

Using GA4 Reports for your analysis (5:54)

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