Goal Setting in GA4
This course is designed for digital marketers who want to master goal tracking in Google Analytics 4 (GA4). You will learn not only the technical setup of events, conversions, and reports but also how to determine what to track using metric trees, lead vs. lagging indicators, and strategic goal setting. By the end of the course, you'll have a data-driven approach to tracking and optimising performance for your website, eCommerce store, or digital campaigns.