Here’s who else I’ve helped level up their GA4 skills







Configure your dashboard, customise reports, get deeper insights about users

Smoothly transition from Universal Analytics to GA4. Get to grips with the new interface and how to use it. 


By the end of the training you’ll know how to configure your GA4 dashboard, create customised reports, and dive into deep user insights with explorations.

Get nuggets of knowledge in bite-sized video lessons


8 modules. 3 hours. Lifetime access. Whether you’re a marketing beginner or dab-hand at analytics, this training course will level up your GA4 knowledge and skills.


From setting up your account to mastering conversions, this course will help you skip the GA4 guesswork so you can get the most out of your Google Analytics platforms.

It’s like having a GA4 expert at your fingertips. So you can answer questions with confidence.

You’re being bombarded with GA4 questions left, right, and centre. Colleagues, clients, peers, friends — they all want to know about GA4. 


This online training course gives you the skills to answer GA4 questions with confidence and ease. Next time someone asks you a GA4 question, you’ll have all the answers at your fingertips.

“Kyle was super knowledgeable and knew the answer to every question that was asked. He also made it fun which can be hard with something so heavy and hard to process like GA4”


Back off man, I'm a GA4 analyst...

Hey, I’m Kyle Rushton McGregor – an SEO, PPC, analytics professional, and your friendly neighbourhood GA4-buster!

As soon as GA4 was released in October 2020, I made it my mission to know everything about it. You can see a snapshot of me speaking about my GA4 love at BrightonSEO’s MeasureFest here 👉 https://speakerdeck.com/krmdigitaluk/ga4-explorations-that-will-help-seo.

Passionate about data and all things analytics, I’ve trained 1000s of users and supported 100s of organisations with their GA4 needs.

Now, I’ve launched this online course to help even more people level up their GA4 skills.

P.S. if you got the Ghostbusters reference in the headline, we can totally be friends!


You're so close to becoming a GA4 genius

Here's everything you'll uncover inside the course 👇

  Welcome
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  Introduction to GA4
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  Set Up
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  Reports
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  Report Customisation Examples
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  Metrics And Dimensions
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  Explorations
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  Audiences & Segments
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  Events & Conversions
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  Summary
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  Bonus Content
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Get expert-led, bite-sized learning

What if you could level up your GA4 skills in an afternoon? (Hint: you can do just that with this course!)


Pricing plans

Get up and running on GA4 with confidence today