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Google Analytics 4 (GA4) Course
Welcome
Welcome to this course (2:37)
Introduction to GA4
What is Google Analytics 4 (GA4) (4:13)
New Features of GA4 (5:10)
Understanding Events (5:13)
Quiz
Section summary
Set Up
GA4 Account Setup (7:40)
Connecting Platforms and Data Sources (2:42)
Custom Insights (3:01)
Understanding the Interface in GA4 (9:42)
The difference between reports and explorations
Quiz
Section summary
Reports
Getting to know the reports section (12:35)
Customizing Reports (13:08)
Creating Overview Cards (5:51)
Comparisons (2:28)
Quiz
Section summary
Report Customisation Examples
Creating an SEO Report (4:09)
Adding Google Ads Data to a Report (2:30)
Search Console Data in GA4 (2:21)
Metrics And Dimensions
Understanding the differences (7:17)
New Metrics in GA4 (3:27)
Understanding the difference between first user and session dimensions (4:00)
Amending Session Timeout and Engaged Session Timer (2:43)
Explorations
Understanding explorations (7:37)
Free Form (9:26)
Exploration Examples (8:30)
Path Explorations (7:04)
Funnel Explorations (10:14)
Adding Funnels to Reports (4:21)
Creating an exploration from a report (2:07)
Audiences & Segments
Creating an Audience (8:49)
Condition Scoping
Audience Triggers (5:09)
Example Audiences
Section summary
Events & Conversions
Key Events and Conversions (1:53)
Tracking Events (6:06)
Creating & Using Conversions (Goals) (6:38)
Event Naming Conventions
Section summary
Summary
Summary (1:58)
Survey
Bonus Content
Google Analytics Looker Studio Report
Algorithm Checker Looker Studio
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Amending Session Timeout and Engaged Session Timer
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